Price: ₹1,390.00
(as of Dec 07, 2025 00:04:17 UTC – Details)
Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don’t solve a market need, and therefore, customers don’t buy them.
The B2B Innovator’s Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.
By following this map, you’ll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.
1. Strategic Alignment
2. Market Discovery
3. User Discovery
4. Solution Planning
5. Prototyping
6. Early Adopter
For each stage, you’ll learn actionable tools and techniques to help you understand your market and your customers’ needs, with proven methodologies to verify your solution’s market potential—for customers and investors alike.
Whether you’re a B2B strategist, product manager, investor, or founder, The B2B Innovator’s Map is your accelerated guide for bringing profitable products to market.
ASIN : B0B2S9L32F
Publisher : Lioncrest Publishing (14 June 2022)
Language : English
File size : 2.5 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 282 pages
Best Sellers Rank: #295,062 in Kindle Store (See Top 100 in Kindle Store) #3,206 in Entrepreneurship (Books) #12,984 in Business, Strategy & Management #18,853 in Analysis & Strategy
Customer Reviews: 4.6 4.6 out of 5 stars (41) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
