Price: ₹449.00 - ₹474.00
(as of Dec 08, 2025 13:27:30 UTC – Details)
A Practical Guide to Sales Channels, Promotion Strategies, Conflict Management, and Sales Force. Ready reckoner on Sales management fundamentals and their practical applicationsDo you want to know about various sales promotion tools to maximize sales revenue in your organization?Are you looking for ways to handle conflict situations in sales management?Do you want to know why sales force management is so important?Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.
This book will help you to:Understand all aspects of sales management functionsLearn how to manage the sales channels and sales-forceDiscover the relationship between sales and marketingStudy various selling tools, sales techniques, and sales strategiesExplore various sales promotion activities to increase salesLearn channel conflict management and resolution skills
The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.
About the Series
Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals and entrepreneurs learn essential management lessons. This series of books has been written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.
From the Publisher
Obtain a complete understanding of the concepts and approaches required for effective decision-making in Sales Management
Ensure that your products are distributed effectively
Learn how to sell your product concept and not just your product
Understand the perspective of each strategy and when to adopt them
Explore sales promotion tools and techniques that will increase product sales
Evaluate changes in sales management strategies required in post-pandemic business environment
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Customer Reviews
4.0 out of 5 stars 227
4.2 out of 5 stars 48
4.9 out of 5 stars 11
4.6 out of 5 stars 32
4.7 out of 5 stars 27
5.0 out of 5 stars 4
Price
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Pages
180 274 214 294 292 294
Author Name
Vibrant Publishers Callie Daum, Michelle Bartonico Riyanka Jain Kavita Kamath Pablo Ibarreche Maria Isa
This Book Will Teach You
How to improve your marketing performance by implementing effective digital marketing strategies. How to establish a strong marketing network for building better customer relationships. How to navigate modern markets with a firm grasp on market research fundamentals How to use social media to reach your target audience while expanding your business reach. How to decode consumer behavior and use its insights to drive success Strategies that top brands use to captivate and convert, and to utilize the power of artificial intelligence to supercharge your campaigns
Who is this book for
Small and large business owners, entrepreneurs, business/marketing students Business owners, marketing managers, specialists, entry-level professionals, marketing students Market research practitioners, business professionals, career starters Business owners, social media managers and professionals, students interested in social media marketing or digital marketing Entrepreneurs, business leaders, marketing executives, sales managers, students, and career-shifters Entrepreneurs, leaders, and professionals
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Trim Size
5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″ 5.5″X8.5″
ASIN : B09V37ZPNP
Publisher : Vibrant Publishers; 1st edition (8 April 2022)
Language : English
File size : 5.1 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 240 pages
Best Sellers Rank: #228,369 in Kindle Store (See Top 100 in Kindle Store) #2,983 in Analysis & Strategy #9,808 in Business, Strategy & Management
Customer Reviews: 4.6 4.6 out of 5 stars (24) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers appreciate the book’s practical approach, with one noting how it bridges theory with real-world application. Moreover, the book effectively clarifies the distinction between sales and marketing, and provides comprehensive guidance on managing conflict. Additionally, customers find the content valuable for both students and entrepreneurs, and one customer describes it as quite interesting.
