Digital Marketing: Strategy & Tactics | IM | e

Price: ₹589 - ₹463.00
(as of Dec 07, 2025 02:26:13 UTC – Details)


Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
Publisher ‏ : ‎ Wiley (1 November 2020); Wiley India Pvt Ltd. 1402, 14th Floor, World Trade Tower Plot No. C – 1, Sector – 16, Noida – 201301
Language ‏ : ‎ English
Paperback ‏ : ‎ 324 pages
ISBN-10 ‏ : ‎ 9390395496
ISBN-13 ‏ : ‎ 978-9390395491
Item Weight ‏ : ‎ 500 g
Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
Country of Origin ‏ : ‎ India
Importer ‏ : ‎ Wiley India
Packer ‏ : ‎ Wiley India Pvt Ltd. 1402, 14th Floor, World Trade Tower Plot No. C – 1, Sector – 16, Noida – 201301
Generic Name ‏ : ‎ Study Book
Best Sellers Rank: #385,873 in Books (See Top 100 in Books) #656 in Marketing (Books)
Customer Reviews: 3.9 3.9 out of 5 stars (30) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });