Price: ₹1,690.00
(as of Dec 02, 2025 19:01:33 UTC – Details)
With burgeoning NPA of the Indian Banks, alarmingly low financial literacy among the entrepreneurs. this book comes with 30 years of author’s experience of dealing with SMEs and Startup entrepreneurs. This book covers a vast array of topics in easy-to-understand short chapters. It covers subjects like business economics, ratio analysis, credit ratings, pricing strategies, business valuation, dealing with distress, business turnaround, the impact of customer experience, people first, and empathy on business performance. It is a must-go-to handbook for every startup and SME entrepreneur. This could be a mandatory gift by every bank and VCs to their borrowers, investee entrepreneurs.
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I think the gamut of subjects covered in this book makes it mandatory reading for every entrepreneur especially start-ups and SMEs. India needs more financially literate entrepreneurs and I am sure this book will serve the purpose for which it is written.
CA Suresh Prabhu, India’s Sherpa to the G7 and G20, Former Minister, GOI .
Sunil’s wonderful book is a fine balance between practice and theory, learning and doing, risk-taking and entrepreneurship, past practices, and future strategies, and provides a dependable guide to the accomplishments and failures of start-ups. It is a must-read for a wide swathe of emerging and thriving 109 Unicorn India.
CA Shailesh Haribhakti, Chairman, L & T Finance Holdings Ltd.
Irrespective of the stage of their businesses, the tribe of entrepreneurs will find this book useful.
Tamal Bandyopadhyay, Consulting Editor, Business Standard.
This is a very nice & comprehensively written book & is more like a Handbook for our Young Entrepreneurs.
Bharat Shah, MD, The Ruby Mills Ltd.
The book also serves as a refresher to each business person, on choices and options available to keep their business viable and flourishing.
Richa Singh, CEO, Niine Hygiene & Personal Care.
Quite honestly Sunil has done all the homework for you and all you need to do now is sit down and read this book.
Sqdn Ldr. Sumedha Chopra (Retd).
It doesn’t matter what you sell, if you run a business, this book is for you.
Tanutejas Saraswat, CEO, Shop Kirana.
ASIN : B0948RKLRF
Language : English
File size : 3.7 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 390 pages
Best Sellers Rank: #8,001 in Kindle Store (See Top 100 in Kindle Store) #327 in Business, Strategy & Management #1,392 in Analysis & Strategy
Customer Reviews: 4.6 4.6 out of 5 stars 18 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
