Price: ₹2,990 - ₹1,390.00
(as of Dec 10, 2025 19:50:04 UTC – Details)
Want to make smarter investments?
Start by understanding how your mind influences your money and investment decisions.
The Behavioral Finance Way is a simple and practical guide for Indian investors who know the basics of investing but often let emotions like fear and greed take control of their financial mindset.
Written by Dr. Meghna Dangi, a Chartered Accountant and PhD in Behavioral Finance, this book explores how investor psychology and cognitive biases like overconfidence or herd mentality can lead to poor financial decisions—and how to avoid them.
In this book, you’ll discover:
– 11 common mental mistakes such as loss aversion, confirmation bias, and anchoring that can hurt your investment returns.
– 6 types of investors to help you understand your own behavior and emotional triggers in the stock market.
– Easy strategies rooted in behavioral economics to stay calm and make smart choices during market volatility.
– Insights tailored for women investors looking to build long-term wealth and financial independence.
– New ways to design your portfolio by aligning it with your unique risk perception and money mindset.
Who is this book for?
Whether you’re a retail investor, finance enthusiast, or just beginning your stock market journey, this book will help you avoid common investment mistakes, control emotional investing, and stay focused on long-term wealth creation even when markets are uncertain.
Why this book is different:
Unlike most books on behavioral finance that focus on Western markets, this one is written specifically for Indian investors. It includes relatable real-world examples, easy-to-understand insights, and culturally relevant advice suited for today’s Indian financial landscape.
Take charge of your financial behavior, avoid mental traps, and invest with confidence.
From the brand
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ASIN : B0FBWYB5W3
Publisher : ZebraLearn; First Edition (2 June 2025)
Language : English
Hardcover : 455 pages
Reading age : 15 years and up
Item Weight : 700 g
Dimensions : 18 x 16 x 3 cm
Country of Origin : India
Net Quantity : 1.0 Count
Packer : ZebraLearn Pvt Ltd. 5th Floor, 502, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
Generic Name : Investing Book
Best Sellers Rank: #28,091 in Books (See Top 100 in Books) #71 in Investments & Securities
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